The LA Dodgers, NY Yankees, and NY Mets logos among other baseball powerhouses have become some of the most iconic and well-known sports logos we've seen. From every brand both big and small, it seems like everyone has chosen their moment to iterate on one if not more of these logos in their own way. Given our brand's initials, it was one January night that the lightbulb turned on and the idea was too simple and made too much sense.
The "AL" hat has become our take on the "LA" logo, done in a way we have yet to see with the actual letters being rearranged. This hat took 3 separate samples to perfect, using various fabrics, colors, and embroideries before landing on what you see today.
While most of our are products are "loud", "unconventional", or very conceptual, we feel this is one of our simplest, and most aesthetically pleasing garments we've ever released. I hope you enjoy
- Daniel